Thursday, February 27, 2014

Fashion and Interior Design Meet in Vero Moda's Pre-Spring 2014 Campaign

The company responsible for bringing foreign fashion brands like Aldo, American Eagle Outfitters, and Cotton On to the Philippine shores, Suyen Corporation introduces another international name to Filipino consumers: Danish fashion brand VERO MODA.


            VERO MODA ’s grand launch is at the SM Megamall Fashion Hall on January 29, 2014 , with the theme “Fashion and Interior Design Meet.” Models clad in trendy garbs by VERO MODA and footwear by Charles & Keith took on the stage, which features a beautiful setup that reinforces the collaboration of fashion and interior design. Arch doors are installed to serve as passages, from which the models make their grand entrances. The stage is decorated with furniture pieces by Cappellini, one of the Italian brands under Suyen Corporation, which are also used as stopping points, to give a new spin to the presentation rather than just having the usual T-shaped runway show. Complementing this elegant stage design are the equally tasteful collections of VERO MODA: Feminine and Lace, Sailor and Casual Sport, and Autumn Flowers and Noisy May - the brand’s edgy/trendy line.        










      For its Pre-Spring 2014 collection, VERO MODA gets creative and shakes up the approach to its campaign, while still keeping the focus on the clothes. Rather than just having models Cheng Yijia and Jules Mordovets pose against a solid studio background, what the brand does is combine interior design and fashion. Katja Hundrup, International Head of PR and Image at VERO MODA, explains, “We needed a new look-and-feel and, being based in Denmark, we used some of the cultural traditions we have here as stepping stones. I looked at Vilhelm Hammershøi’s paintings of rooms, and found it extremely fascinating how your imagination is sparked when you peek into a room.”




The fashion show is followed by the ribbon cutting.


Went to this event with a new friend, Ingrid. :)

With Allison Harvard





    VERO MODA offers good quality, on-trend, and affordable pieces for fashion-conscious, independent young women who want to achieve an expensive look for less.
 











        Entering the Philippine market with a unique, well thought-out campaign and fashion presentation, VERO MODA, which is slated to open its second store in SM Aura this March, is sure to make the local consumers stop and notice.     

     Visit Vero Moda  SM Megamall Mega Fashion Hall. 








2 comments

  1. Love those legging. And I live near megamall pa! I am always hessitant about wearing leggings since I'm a man, but I love how they look like and I already bought 2 of them. Still I get concious and annoyed when people stare at me in the street while i wear them. What do u think po?

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  2. I went inside the store its a bit pricey and nothing fits me..All I saw was clothes for skinny people

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